31.05.2017

The dental sector in upheaval? - Joint study with GC International AG


Digitization and its associated potentials of new technologies does hardly stop at any industry. New technical prospects find their way also in the dental sector and shape the everyday life of manufacturing companies. The extent to which producers establish themselves here in the market, how their position in global competition is to be assessed, and what future trends can be expected in the industry are discussed in cooperation with the GC International AG, Key-Stone Srl, the Institute for Management Cybernetics e.V. (IfU) and the Center for Learning and Knowledge Management (ZLW) at RWTH Aachen University. (Partly) standardized surveys will be carried out as well as the perception of traders, dentists and end users/patients regarding dental products and dental developments in the international arena.
The projected study will  examine tweets and websites on this topic with the aid of Data Science and extract current trends as well as the emotional characteristics (positive or negative) of the social media contributions. In addition to the Big Data analysis, a partly standardized survey will be conducted among traders and dentists in order to record the developments of the industry from the expert site, in addition to the views of the end users. The aim of the study is to identify trends in the dental sector and make demands visible.

Further information on the project can be obtained from Gesa Horn, M.Sc.